By Raji Srinivasan, Leigh McAlister
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Additional resources for 2011 AMA Winter Educators’ Conference: Marketing Theory and Applications
It does not look at tradeoff among factors, These findings are summarized in Figure 1. • It promotes muddles conceptualizations. However, we do not think that SWOT should be abandoned simply because it has been badly used. Instead, we believe that the real problem is not with the tool itself, but rather with how SWOT analyses are done in practice. As educators in business, that makes it our problem. If we fail to teach SWOT effectively, it is no wonder that it becomes ill used in practice. Therefore, we need to take a American Marketing Association / Winter 2011 There was one very significant finding regarding inconsistencies in the presentation of SWOT.
Honkanen, Verplanken, and Olsen 2006; Tsakiridou et al. 2008). , Essoussi and Zahaf 2008; Soler, Gil, and Sanchez 2002). In addition, we conducted in-depth interviews with consumers. As a result, the main reasons for buying organic food may be identified as: American Marketing Association / Winter 2011 Organic food is considered to be healthier; organic farming is believed to be kinder to the environment; no chemicals are used (consumers are concerned about the issues of residues in their foods); and organic foods are perceived as tasting better compared to conventional foods.
Finally, In relation to lower self-perceived age, the need for sociability and time away from home suggest opportunities for products and services offering elderly consumers in Japan a combination of fun, excitement and sociable meetings. References are available upon request. For further information contact: Florian Kohlbacher German Institute for Japanese Studies (DIJ) Jochi Kioizaka Bldg. org 18 American Marketing Association / Winter 2011 INVESTIGATING THE INFLUENCE OF SOCIAL IDENTIFICATION ON INTERPERSONAL HELPING BEHAVIOR AMONG CONSUMERS Carolyn A.
2011 AMA Winter Educators’ Conference: Marketing Theory and Applications by Raji Srinivasan, Leigh McAlister