By R. Jean Savard, Rejean Savard
Read Online or Download Adapting Marketing to Libraries in a Changing and World-Wide Environment / Le Marketing Des Bibliotheques A L'Heure Du Changement Et de La Mondialisat PDF
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Additional resources for Adapting Marketing to Libraries in a Changing and World-Wide Environment / Le Marketing Des Bibliotheques A L'Heure Du Changement Et de La Mondialisat
What you do today will also have an impact tomorrow! When the times change - and they will! - your activities will play an important role in the public's consciousness, among your target groups. You have had enough foresight to maintain communication with them throughout. In Lund we have tried very hard to be visible over the years and I am sure that pays off today when our customers protest about every cut and are well aware what we can do for them. Libraries of all kinds compete for people's time and tax money and now in the 90's they must identify and vindicate themselves in a new way.
3. Le message La teneur du message, - le marketing en bibliothèque - est filtrée, appauvrie par les pré-requis justifiés ou non que les interlocuteurs ont sur la question, en préalable à la discussion. « Marketing = vendre » La mission des bibliothèques, chacun sait cela, n'est pas de vendre, mais de proposer des services, de mettre en valeur des collections destinées à l'éducation et aux loisirs. « Marketing = répondre à un besoin » Or l'on sait par de nombreuses études que contrairement aux circuits commerciaux, les bibliothèques ne répondent pas à une stratégie de la demande, mais de l'offre : leur réalité est d'anticiper sur la demande, de créer le besoin.
Even in research library the user is the center and flexibility is much higher. But there is still a long way to go when it comes to changing the attitude! To make the staff understand that marketing is the meeting between them, the library and the customer, we need a kind of a revival! And why do I mean that this is so utterly important today? Because we as librarians are more or less the guarantee for democracy! Make the librarian visible! Once I heard an advertising manager say that the most invisible person in the library is the librarian!
Adapting Marketing to Libraries in a Changing and World-Wide Environment / Le Marketing Des Bibliotheques A L'Heure Du Changement Et de La Mondialisat by R. Jean Savard, Rejean Savard